The Change Initiative
The Change Initiative
2018
2018

Branding

Goal

Goal

To develop and execute a branding strategy for The Change Initiative, effectively communicating its eco-conscious mission.

To develop and execute a branding strategy for The Change Initiative, effectively communicating its eco-conscious mission.

Role

Role

Role

Creative Director

Creative Director

Creative Director

Deliverables

Deliverables

Deliverables

Brand Identity

Brand Identity

Brand Identity

Sensa Arabica 3
Sensa Arabica 3
Sensa Arabica 3
Sensa Arabica 3

Branding with Purpose

At The Change Initiative, I oversaw the creation of a brand identity that reflected its values and positioned it as a leader in sustainability.