About me
About me
About me
More than 25 years of delivering impactful visual experiences.
Roberta Vilhena
Roberta is a Brazilian-Italian designer with more than 25 years of international experience in branding and project management. She completed studies in Visual Communications and Industrial Design at leading institutions in Brazil and Germany before joining international branding agency Meta Design in Berlin, where she spent a decade specializing in branding and corporate design for global players such as Audi and Boehringer-Ingelhei.
After holding director roles with other agencies, Roberta relocated to Dubai with her family. She co-founded a successful fashion design brand, taught design classes, and later returned to full-time work. Initially, she directed brand and advertising campaign development for a startup promoting sustainable lifestyle choices. Her expertise then led her to oversee the graphic theme and signage development for the $3 billion Dubai Parks & Resorts project, which included three theme parks and a retail destination.
The success of this landmark project led to her recruitment by a leading U.S. theme park vendor, where she managed high-budget, large-scale signage and graphics projects for major parks across Florida and California. Now based in Orlando, Roberta continues to focus on themed graphics and signage, leveraging her multicultural background and fluency in multiple languages to build industry partnerships and consult for firms in themed entertainment and design.
Roberta is a Brazilian-Italian designer with more than 25 years of international experience in branding and project management. She completed studies in Visual Communications and Industrial Design at leading institutions in Brazil and Germany before joining international branding agency Meta Design in Berlin, where she spent a decade specializing in branding and corporate design for global players such as Audi and Boehringer-Ingelhei.
After holding director roles with other agencies, Roberta relocated to Dubai with her family. She co-founded a successful fashion design brand, taught design classes, and later returned to full-time work. Initially, she directed brand and advertising campaign development for a startup promoting sustainable lifestyle choices. Her expertise then led her to oversee the graphic theme and signage development for the $3 billion Dubai Parks & Resorts project, which included three theme parks and a retail destination.
The success of this landmark project led to her recruitment by a leading U.S. theme park vendor, where she managed high-budget, large-scale signage and graphics projects for major parks across Florida and California. Now based in Orlando, Roberta continues to focus on themed graphics and signage, leveraging her multicultural background and fluency in multiple languages to build industry partnerships and consult for firms in themed entertainment and design.


Roberta Vilhena
Principal
Roberta Vilhena


Roberta Vilhena
Principal
Roberta is a Brazilian-Italian designer with over 25 years of international experience in design and project management. She completed studies in Visual Communications and Industrial Design at leading institutions in Brazil and Germany before joining the renowned Meta Design in Berlin, where she spent nearly a decade specializing in branding and corporate design for global clients.
Roberta then moved to Dubai, where she raised a family, and during which time she also co-founded a successful fashion brand. She later returned to graphic design, leading creative efforts at a sustainable startup before being hired to oversee the graphic theme and signage development for the $3 billion Dubai Parks & Resorts project, which included three theme parks and a retail destination.
The success of this landmark project led to her recruitment by a leading U.S. theme park vendor, where she managed high-budget, large-scale signage and graphics projects for major parks across Florida and California. Now based in Orlando, Roberta continues to focus on themed graphics and signage, leveraging her multicultural background and fluency in multiple languages to build industry partnerships and consult for firms in themed entertainment and design.
Roberta Vilhena
Roberta is a Brazilian-Italian designer with over 25 years of international experience in design and project management. She completed studies in Visual Communications and Industrial Design at leading institutions in Brazil and Germany before joining the renowned Meta Design in Berlin, where she spent nearly a decade specializing in branding and corporate design for global clients.


Roberta Vilhena
Principal